In the first box list all the strengths your company possesses. Don't be modest write them out as fast as people say them. Then use those ideas to construct a profile of your company's strengths.
|
In the second box list weaknesses, areas your business lacks or cannot cover well personally. Its better to relise your bad points before constructing a marketing plan that maybe unrealistic. Be honest about your weaknesses. |
| The third box is for opportunities. When you look at the market (and we're looking particularly at the Internet market), Look for gaps or opportunities in the market by analysing your competitors.Gaps may not last long in the current market place. What you see as an opportunity today may not exist in three months. As a SWOT analysis is only a snapshot in time.
|
The final box is to list threats to your business. What trends do you see that could wipe you out or make your service or product obsolete? What are your competitors doing to push themselves ahead? What new dot-com start-up is trying to move into the market? |
