Marketing : SWOT Analysis

The e-commerce industry is expanding rapidly. Marketing online can be a risk or an advantage. Thus it is important to analyse your market so that your website works the best for your business.

Before we analyse e-commerce we should ask.
"What is e-commerce?"

Answer:
It is online buying and selling of products over the Internet.

Now that you understand e-commerce you should consider an internal and external SWOT analysis of your businesses plan and your customers. To find out what your strengths and weaknesses are in the internet market place.


Internal and External SWOT analyses

Search Engine Optimisation

It is how your site is indexed by search engines (ie:google).
It is an important element in starting an e-commerce business. In brief summarised steps you can make your businesses' marketing online much more efficient. For your customers to find.

In three simple steps search engine optimisation can be maximised.
Get started and save time by marketing your website online.

Step 1: Getting the right keywords

You need to find the right words that are key to your market. If the word is to broad competitors would use it to, thus your online business would not be recognised by the search engine first but instead maybe picked up last. Setting up a google adwords account allows you to search for the most used words for your product or service on your site. Or visit www.goodkeywords.com for a free downloadable program used to generate keywords.Finally when you have found your keywords your pages need to be indexed.

Step 2: Optimise your pages

The title of your page has to use your key word.
Multiple key phrases can be regarded as spam, which would be ignored by search engines. Never use the word "and" in a title to your html page.

Step 3: Get indexed

Now that you have the keywords ready to generate the best traffic to your business you have to now list your html pages into the search engines.Go to Webmaster tools in google or yahoo accounts and register online, to submit your sitemap.There are sitemap generaters online you can download them for free. The more times your site is picked up online the faster your business will be found. So register your business through as many directories online, thus the faster it should be found. Learn more about online marketing with this link below.
Website Magazine.

Enjoy your search optimisation it's easier than you imagined.